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Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study

Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study

Anna-Lena Ackfeldt, Neeru Malhotra
Copyright: © 2012 |Pages: 14
ISBN13: 9781466602885|ISBN10: 1466602880|EISBN13: 9781466602892
DOI: 10.4018/978-1-4666-0288-5.ch013
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MLA

Ackfeldt, Anna-Lena, and Neeru Malhotra. "Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study." Successful Customer Relationship Management Programs and Technologies: Issues and Trends, edited by Riyad Eid, IGI Global, 2012, pp. 174-187. https://doi.org/10.4018/978-1-4666-0288-5.ch013

APA

Ackfeldt, A. & Malhotra, N. (2012). Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study. In R. Eid (Ed.), Successful Customer Relationship Management Programs and Technologies: Issues and Trends (pp. 174-187). IGI Global. https://doi.org/10.4018/978-1-4666-0288-5.ch013

Chicago

Ackfeldt, Anna-Lena, and Neeru Malhotra. "Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study." In Successful Customer Relationship Management Programs and Technologies: Issues and Trends, edited by Riyad Eid, 174-187. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0288-5.ch013

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Abstract

Based on a review of the extant literature, a conceptual framework for analyzing the associations between managerial strategies (internal communications, empowerment, supportive leadership and professional development), employee job attitudes (organizational commitment and job satisfaction) and prosocial service behaviours (PSBs) is developed. The authors explore the relevance of the proposed conceptual model and testable propositions regarding the associations between managerial strategies, employee attitudes and PSBs by conducting in-depth interviews of FLEs in a travel service organization. Based on the findings of the in-depth interviews, the relationships between managerial strategies, job attitudes and PSBs in the conceptual framework are largely supported.

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