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Internationalization of Business in Emerging Countries and National Culture: The Brazilian Case

Internationalization of Business in Emerging Countries and National Culture: The Brazilian Case

Fabrício Fernando Foganhole dos Santos, Irene Kazumi Miura
Copyright: © 2012 |Pages: 48
ISBN13: 9781466603066|ISBN10: 1466603062|EISBN13: 9781466603073
DOI: 10.4018/978-1-4666-0306-6.ch008
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MLA

Foganhole dos Santos, Fabrício Fernando, and Irene Kazumi Miura. "Internationalization of Business in Emerging Countries and National Culture: The Brazilian Case." Cultural Variations and Business Performance: Contemporary Globalism, edited by Bryan Christiansen, IGI Global, 2012, pp. 117-164. https://doi.org/10.4018/978-1-4666-0306-6.ch008

APA

Foganhole dos Santos, F. F. & Miura, I. K. (2012). Internationalization of Business in Emerging Countries and National Culture: The Brazilian Case. In B. Christiansen (Ed.), Cultural Variations and Business Performance: Contemporary Globalism (pp. 117-164). IGI Global. https://doi.org/10.4018/978-1-4666-0306-6.ch008

Chicago

Foganhole dos Santos, Fabrício Fernando, and Irene Kazumi Miura. "Internationalization of Business in Emerging Countries and National Culture: The Brazilian Case." In Cultural Variations and Business Performance: Contemporary Globalism, edited by Bryan Christiansen, 117-164. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0306-6.ch008

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Abstract

This chapter provides a framework for understanding the business challenges facing Brazilian companies. Based on the symbolic school of interpretive anthropology, two lines of ethnographic research were conducted on a Brazilian banking institution to identify, connect, and analyze the characteristic traits of Brazilian culture and their impact on organizational culture and administrative practices. The characteristic traits of the national culture are present in the ideals of an organization located in a country, and these traits influence management models and practices. This view rejects the hypothesis of universal management principles. In other words, management should be coherent with the country’s cultural expression, and international businesses should pay attention to the institutional and cultural realities of the countries in which they are located. The identity of an organization is linked to the local cultural context, and this aspect is important in business performance, the management of companies, and the internationalization of organizations in a globalized world.

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