Welcome to the InfoSci Platform
Reference Hub3
Context, Gender and Intended Use of Mobile Messaging, Entertainment and Social Media Services

Context, Gender and Intended Use of Mobile Messaging, Entertainment and Social Media Services

Anna Sell, Mark de Reuver, Pirkko Walden, Christer Carlsson
Copyright: © 2012 |Volume: 3 |Issue: 1 |Pages: 15
ISSN: 1947-3052|EISSN: 1947-3060|EISBN13: 9781466614390|DOI: 10.4018/jssoe.2012010101
Cite Article Cite Article

MLA

Sell, Anna, et al. "Context, Gender and Intended Use of Mobile Messaging, Entertainment and Social Media Services." IJSSOE vol.3, no.1 2012: pp.1-15. http://doi.org/10.4018/jssoe.2012010101

APA

Sell, A., de Reuver, M., Walden, P., & Carlsson, C. (2012). Context, Gender and Intended Use of Mobile Messaging, Entertainment and Social Media Services. International Journal of Systems and Service-Oriented Engineering (IJSSOE), 3(1), 1-15. http://doi.org/10.4018/jssoe.2012010101

Chicago

Sell, Anna, et al. "Context, Gender and Intended Use of Mobile Messaging, Entertainment and Social Media Services," International Journal of Systems and Service-Oriented Engineering (IJSSOE) 3, no.1: 1-15. http://doi.org/10.4018/jssoe.2012010101

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The added value of mobile services is decided by the context in which they are used. In this paper, the authors study how the context-of-use influences the intention to adopt mobile messaging, entertainment and social media services. While doing so, the authors compare the intended use between males and females. The results are based on a large scale survey study among Finnish consumers. According to the findings, the context-of-use matters for mobile entertainment and messaging services, but not for social media services. Fit with social context is only important for social media services, whilst work-related context matters only for messaging services. In general, context-of-use is more decisive for men than women. However, while ubiquitous context-of-use is much more important for males, social and work context are relevant only for females. The results have important implications for service providers on how to develop and implement specific context-aware mobile services.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.