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Battle for Value: Wargaming for Business, Non-Profit, and Government Strategy Development

Battle for Value: Wargaming for Business, Non-Profit, and Government Strategy Development

Micah May, Timothy Smith
Copyright: © 2012 |Pages: 20
ISBN13: 9781466601499|ISBN10: 1466601493|EISBN13: 9781466601505
DOI: 10.4018/978-1-4666-0149-9.ch029
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MLA

May, Micah, and Timothy Smith. "Battle for Value: Wargaming for Business, Non-Profit, and Government Strategy Development." Handbook of Research on Serious Games as Educational, Business and Research Tools, edited by Maria Manuela Cruz-Cunha, IGI Global, 2012, pp. 578-597. https://doi.org/10.4018/978-1-4666-0149-9.ch029

APA

May, M. & Smith, T. (2012). Battle for Value: Wargaming for Business, Non-Profit, and Government Strategy Development. In M. Cruz-Cunha (Ed.), Handbook of Research on Serious Games as Educational, Business and Research Tools (pp. 578-597). IGI Global. https://doi.org/10.4018/978-1-4666-0149-9.ch029

Chicago

May, Micah, and Timothy Smith. "Battle for Value: Wargaming for Business, Non-Profit, and Government Strategy Development." In Handbook of Research on Serious Games as Educational, Business and Research Tools, edited by Maria Manuela Cruz-Cunha, 578-597. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0149-9.ch029

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Abstract

A wargame is competitive simulation used to build and test strategy. Wargames have been used by military leaders throughout history, notably by the Persians and Napoleon (Figure 1), and more recently by the U.S. when planning its invasion of Iraq. They have also been used effectively by business executives, leaders in government agencies, and even non-profits. They can be powerful tools to generate creative ideas, surface and resolve taboo issues, anticipate competitive responses, identify and prioritize stakeholder needs, assess likely market acceptance of a product or service, or to build and test a strategic plan. In following chapter, the authors (1) define what a wargame is and briefly introduce the reader to the concept and history of wargaming, (2) explain why wargaming is valuable and when it can be used most fruitfully, and finally (3) describe how to run a wargame, spanning from the relatively simple to the more complex. As Karl Von Clausewitz so eloquently put it, “everything in war is simple; but the simplest thing is difficult...”

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