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The Rise and Fall of a Dot-Com: Lessons Learned from Living Co

The Rise and Fall of a Dot-Com: Lessons Learned from Living Co

Judy E. Scott
Copyright: © 2006 |Pages: 19
ISBN13: 9781599044057|ISBN10: 1599044056|ISBN13 Softcover: 9781599044064|EISBN13: 9781599044071
DOI: 10.4018/978-1-59904-405-7.ch005
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MLA

Scott, Judy E. "The Rise and Fall of a Dot-Com: Lessons Learned from Living Co." Cases on the Human Side of Information Technology, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2006, pp. 67-85. https://doi.org/10.4018/978-1-59904-405-7.ch005

APA

Scott, J. E. (2006). The Rise and Fall of a Dot-Com: Lessons Learned from Living Co. In M. Khosrow-Pour, D.B.A. (Ed.), Cases on the Human Side of Information Technology (pp. 67-85). IGI Global. https://doi.org/10.4018/978-1-59904-405-7.ch005

Chicago

Scott, Judy E. "The Rise and Fall of a Dot-Com: Lessons Learned from Living Co." In Cases on the Human Side of Information Technology, edited by Mehdi Khosrow-Pour, D.B.A., 67-85. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59904-405-7.ch005

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Abstract

This case study describes the rise and fall of a dot-com in the U.S. furniture industry. Despite its highly trafficked innovative website and deployment of sophisticated technology, it ran into problems coping with overspending, integrating its technology with its subsidiary, suppliers who were wary of channel conflict and customers who were slow to adopt to buying furniture online.

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