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The Search and Purchase Process among E-Travel Customers

The Search and Purchase Process among E-Travel Customers

Maria Lexhagen
Copyright: © 2012 |Pages: 11
ISBN13: 9781466603158|ISBN10: 1466603151|EISBN13: 9781466603165
DOI: 10.4018/978-1-4666-0315-8.ch044
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MLA

Lexhagen, Maria. "The Search and Purchase Process among E-Travel Customers." Encyclopedia of Cyber Behavior, edited by Zheng Yan, IGI Global, 2012, pp. 514-524. https://doi.org/10.4018/978-1-4666-0315-8.ch044

APA

Lexhagen, M. (2012). The Search and Purchase Process among E-Travel Customers. In Z. Yan (Ed.), Encyclopedia of Cyber Behavior (pp. 514-524). IGI Global. https://doi.org/10.4018/978-1-4666-0315-8.ch044

Chicago

Lexhagen, Maria. "The Search and Purchase Process among E-Travel Customers." In Encyclopedia of Cyber Behavior, edited by Zheng Yan, 514-524. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0315-8.ch044

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Abstract

Tourism is an intangible product that is simultaneously produced and consumed as well as perishable. Therefore, it is highly dependent on the availability of information. Information Technology, such as the Internet, can support customers’ search and purchase processes and act as a source and facilitator to achieve higher efficiency, less risk, and more satisfied tourists. This chapter reviews the emergence and growth of research on tourists’ online information search and purchase, the need for and use of support in this process, as well as the perception of values. Future developments of mobile technology and social media use are discussed as interesting areas of more research since they have implications for customer behavior, marketing, and management.

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