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Internet Advertising Formats

Internet Advertising Formats

Copyright: © 2012 |Pages: 21
ISBN13: 9781466608856|ISBN10: 1466608854|EISBN13: 9781466608863
DOI: 10.4018/978-1-4666-0885-6.ch004
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MLA

Payam Hanafizadeh and Mehdi Behboudi. "Internet Advertising Formats." Online Advertising and Promotion: Modern Technologies for Marketing, IGI Global, 2012, pp.71-91. https://doi.org/10.4018/978-1-4666-0885-6.ch004

APA

P. Hanafizadeh & M. Behboudi (2012). Internet Advertising Formats. IGI Global. https://doi.org/10.4018/978-1-4666-0885-6.ch004

Chicago

Payam Hanafizadeh and Mehdi Behboudi. "Internet Advertising Formats." In Online Advertising and Promotion: Modern Technologies for Marketing. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0885-6.ch004

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Abstract

Just like the traditional type of advertising that has its own methods of transmitting messages, online advertising applies various methods to transmit its messages via a unique distribution channel and environment. The type of advertising and method of disseminating depends on many factors (see Chapter 11). In this chapter, the authors introduce different methods by which the Internet advertising channel transmits advertisers’ messages to consumers.

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