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Competitive Advantage: Analysis and Strategy

Competitive Advantage: Analysis and Strategy

Copyright: © 2012 |Pages: 23
ISBN13: 9781466609693|ISBN10: 1466609699|EISBN13: 9781466609709
DOI: 10.4018/978-1-4666-0969-3.ch010
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MLA

Dr. Rajagopal. "Competitive Advantage: Analysis and Strategy." Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management, IGI Global, 2012, pp.251-273. https://doi.org/10.4018/978-1-4666-0969-3.ch010

APA

D. Rajagopal (2012). Competitive Advantage: Analysis and Strategy. IGI Global. https://doi.org/10.4018/978-1-4666-0969-3.ch010

Chicago

Dr. Rajagopal. "Competitive Advantage: Analysis and Strategy." In Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0969-3.ch010

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Abstract

Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. This chapter emphasizes that outmaneuvering the rivals is the core of changing the rules of marketplace and argues that the strategy for outperforming the competitor is largely based on two basic issues- the performance parameters and assessment criteria of the performance. The discussion also guides understanding and analyzing each move of the competitor, and using the output to develop counter strategy may be defined as the process of competitor learning. Learning, as the detection and correction process, has varied implications for outwitting, outmaneuvering, and outperforming competitors.

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