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Efficiency Measurement in: Branch Bank Service with Data Envelopment Analysis

Efficiency Measurement in: Branch Bank Service with Data Envelopment Analysis

Qing Cao, Karyl B. Leggio, Marc J. Schniederjans
Copyright: © 2012 |Volume: 4 |Issue: 2 |Pages: 18
ISSN: 1935-5688|EISSN: 1935-5696|EISBN13: 9781466612860|DOI: 10.4018/jisss.2012040101
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MLA

Cao, Qing, et al. "Efficiency Measurement in: Branch Bank Service with Data Envelopment Analysis." IJISSS vol.4, no.2 2012: pp.1-18. http://doi.org/10.4018/jisss.2012040101

APA

Cao, Q., Leggio, K. B., & Schniederjans, M. J. (2012). Efficiency Measurement in: Branch Bank Service with Data Envelopment Analysis. International Journal of Information Systems in the Service Sector (IJISSS), 4(2), 1-18. http://doi.org/10.4018/jisss.2012040101

Chicago

Cao, Qing, Karyl B. Leggio, and Marc J. Schniederjans. "Efficiency Measurement in: Branch Bank Service with Data Envelopment Analysis," International Journal of Information Systems in the Service Sector (IJISSS) 4, no.2: 1-18. http://doi.org/10.4018/jisss.2012040101

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Abstract

Banking is a competitive market since the industry deregulated. Consumers’ demand for convenience services led to an increase in the number of branches to serve a geographically dispersed customer base. Increasing the number of branches indiscriminately is not advisable since more branches increase the cost structure for the bank. Banking executives can evaluate the relative efficiency of branches, segments, and markets using analytical tools such as DEA. This research assists the branch manager with understanding the efficiency of branches and segments using two alternative intermediation models and a profit model. The results show that large markets are more efficient than small or rural markets, and large segments are generally more efficient than small market segments. The methodology employed in this study allows branch managers to proactively work to improve efficiency and control costs by adjusting inputs within the manager’s control, whether efficiency is measured based on profit models or the intermediation models.

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