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Consumers’ Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences

Consumers’ Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences

QiYing Su, Carl Adams
Copyright: © 2012 |Pages: 20
ISBN13: 9781466615687|ISBN10: 1466615680|EISBN13: 9781466615694
DOI: 10.4018/978-1-4666-1568-7.ch001
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MLA

Su, QiYing, and Carl Adams. "Consumers’ Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences." Innovative Mobile Platform Developments for Electronic Services Design and Delivery, edited by Ada Scupola, IGI Global, 2012, pp. 1-20. https://doi.org/10.4018/978-1-4666-1568-7.ch001

APA

Su, Q. & Adams, C. (2012). Consumers’ Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences. In A. Scupola (Ed.), Innovative Mobile Platform Developments for Electronic Services Design and Delivery (pp. 1-20). IGI Global. https://doi.org/10.4018/978-1-4666-1568-7.ch001

Chicago

Su, QiYing, and Carl Adams. "Consumers’ Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences." In Innovative Mobile Platform Developments for Electronic Services Design and Delivery, edited by Ada Scupola, 1-20. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1568-7.ch001

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Abstract

Mobile commerce operates in a global market place where services are rolled out to different nations. However, it is unclear if mobile commerce developed for one national environment can be successfully applied in another. There are likely to be many influences on attitudes to mobile commerce, including environmental and cultural. This paper reports on a study on consumers’ attitudes toward m-commerce from samples in a city in China and a city in the UK. Attributes of environment and cultural influences are explored and the paper develops a model on Consumers’ Attitudes toward M-commerce in different Cultural Environments (CAMCE). The paper makes contribution by identify and distinguish between influences related to the environment and to culture.

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