Welcome to the InfoSci Platform
Mobile Marketing Practices

Mobile Marketing Practices

Gonca Telli Yamamoto
Copyright: © 2012 |Pages: 15
ISBN13: 9781466615984|ISBN10: 1466615982|EISBN13: 9781466615991
DOI: 10.4018/978-1-4666-1598-4.ch002
Cite Chapter Cite Chapter

MLA

Yamamoto, Gonca Telli. "Mobile Marketing Practices." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 16-30. https://doi.org/10.4018/978-1-4666-1598-4.ch002

APA

Yamamoto, G. T. (2012). Mobile Marketing Practices. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 16-30). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch002

Chicago

Yamamoto, Gonca Telli. "Mobile Marketing Practices." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 16-30. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch002

Export Reference

Mendeley
Favorite

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.