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The Significance of Marketing in Library and Information Science

The Significance of Marketing in Library and Information Science

Monday Obaidjevwe Ogbomo
Copyright: © 2012 |Pages: 12
ISBN13: 9781466615984|ISBN10: 1466615982|EISBN13: 9781466615991
DOI: 10.4018/978-1-4666-1598-4.ch007
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MLA

Ogbomo, Monday Obaidjevwe. "The Significance of Marketing in Library and Information Science." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 111-122. https://doi.org/10.4018/978-1-4666-1598-4.ch007

APA

Ogbomo, M. O. (2012). The Significance of Marketing in Library and Information Science. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 111-122). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch007

Chicago

Ogbomo, Monday Obaidjevwe. "The Significance of Marketing in Library and Information Science." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 111-122. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch007

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Abstract

The value of information as an intangible asset has become increasingly prominent in recent years, in spite of the challenges involved in the identification, measurement and financial valuation of intangibles. Information is a commodity and information service is the marketing of that commodity. This chapter highlighted the significance of marketing in library and information science. Concepts such as information science, marketing and marketing mix, marketing research, and significance of marketing were discussed. The chapter concluded that marketing of information services is important and recommended that it should be incorporated into the curricula of Library and Information Science Schools in Nigeria. It is hoped that information provided in this chapter will enable Librarians, lecturers and students of Library and Information Science to understand the value of marketing in the process of providing information services to customers.

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