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Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends

Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends

Marco Garito
Copyright: © 2012 |Pages: 12
ISBN13: 9781466615984|ISBN10: 1466615982|EISBN13: 9781466615991
DOI: 10.4018/978-1-4666-1598-4.ch072
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MLA

Garito, Marco. "Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 1240-1251. https://doi.org/10.4018/978-1-4666-1598-4.ch072

APA

Garito, M. (2012). Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 1240-1251). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch072

Chicago

Garito, Marco. "Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1240-1251. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch072

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Abstract

This chapter provides an overview about traditional mobile marketing and mobile TV, describing how those interact and how business can be affected in some crucial areas: platform interoperability and revenue models. Some real examples of mobile initiatives are also provided.

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