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The Role of Social Networks in Distributed Informal Information Systems for Innovation

The Role of Social Networks in Distributed Informal Information Systems for Innovation

Vasco Vasconcelos, Pedro Campos
Copyright: © 2012 |Pages: 16
ISBN13: 9781466617643|ISBN10: 1466617640|EISBN13: 9781466617650
DOI: 10.4018/978-1-4666-1764-3.ch004
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MLA

Vasconcelos, Vasco, and Pedro Campos. "The Role of Social Networks in Distributed Informal Information Systems for Innovation." Organizational Integration of Enterprise Systems and Resources: Advancements and Applications, edited by João Eduardo Quintela Alves de Sousa Varajão, et al., IGI Global, 2012, pp. 60-75. https://doi.org/10.4018/978-1-4666-1764-3.ch004

APA

Vasconcelos, V. & Campos, P. (2012). The Role of Social Networks in Distributed Informal Information Systems for Innovation. In J. Varajão, M. Cruz-Cunha, & A. Trigo (Eds.), Organizational Integration of Enterprise Systems and Resources: Advancements and Applications (pp. 60-75). IGI Global. https://doi.org/10.4018/978-1-4666-1764-3.ch004

Chicago

Vasconcelos, Vasco, and Pedro Campos. "The Role of Social Networks in Distributed Informal Information Systems for Innovation." In Organizational Integration of Enterprise Systems and Resources: Advancements and Applications, edited by João Eduardo Quintela Alves de Sousa Varajão, Maria Manuela Cruz-Cunha, and Antonio Trigo, 60-75. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1764-3.ch004

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Abstract

Web 2.0 and Enterprise 2.0 concepts offer a whole new set of collaborative tools that allow new approaches to market research, in order to explore continuously and ever fast-growing social and media environments. Simultaneously, the exponential growth of online Social Networks, along with a combination of computer-based tools, is contributing to the construction of new kinds of research communities, in which respondents interact with researchers as well as with each other. Furthermore, by studying the networks, researchers are able to manage multiple data sources - user-generated contents. The main purpose of this paper is to propose a new concept of Distributed Informal Information Systems for Innovation that arises from the interaction of the accumulated stock of knowledge emerging at the individual (micro) level. A descriptive study unveils and reports when and how market research professionals use Social Networks for their work and therefore create distributed information systems for Innovation.

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