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Understanding the Video Bloggers’ Community

Understanding the Video Bloggers’ Community

John Warmbrodt, Hong Sheng, Richard Hall, Jinwei Cao
Copyright: © 2012 |Pages: 17
ISBN13: 9781466615533|ISBN10: 1466615532|EISBN13: 9781466615540
DOI: 10.4018/978-1-4666-1553-3.ch005
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MLA

Warmbrodt, John, et al. "Understanding the Video Bloggers’ Community." Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments, edited by Subhasish Dasgupta, IGI Global, 2012, pp. 63-79. https://doi.org/10.4018/978-1-4666-1553-3.ch005

APA

Warmbrodt, J., Sheng, H., Hall, R., & Cao, J. (2012). Understanding the Video Bloggers’ Community. In S. Dasgupta (Ed.), Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments (pp. 63-79). IGI Global. https://doi.org/10.4018/978-1-4666-1553-3.ch005

Chicago

Warmbrodt, John, et al. "Understanding the Video Bloggers’ Community." In Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments, edited by Subhasish Dasgupta, 63-79. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1553-3.ch005

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Abstract

Video blogs (or vlogs) are a new form of blogs where each post is a video. This study explores a community of video bloggers (or vloggers) by studying the community’s structure as well as the motivations and interactions of vloggers in the community. A social network analysis of a list of personal vloggers identifies the community’s structure. Open-ended interviews with core vloggers in the sample provide in-depth understanding on the motivations and interactions of the vloggers. Overall, the results indicate that the vloggers’ community exhibits a core/periphery structure. Such a community is formed based on shared interest and active interactions. In addition, the rich communication provided in video blogs allows for a more personal and intimate interaction, making vlogs a potentially powerful tool for business applications.

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