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An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka

An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka

A. H. M. Ehsanul Huda Chowdhury, Eric Lynn Hira, Abdullah-Al-Mamun, Mohammad Moshfequn Kaisar
Copyright: © 2012 |Volume: 1 |Issue: 3 |Pages: 12
ISSN: 2160-9802|EISSN: 2160-9810|EISBN13: 9781466615434|DOI: 10.4018/ijabe.2012070104
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MLA

Chowdhury, A. H. M. Ehsanul Huda, et al. "An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka." IJABE vol.1, no.3 2012: pp.58-69. http://doi.org/10.4018/ijabe.2012070104

APA

Chowdhury, A. H., Hira, E. L., Abdullah-Al-Mamun, & Kaisar, M. M. (2012). An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka. International Journal of Applied Behavioral Economics (IJABE), 1(3), 58-69. http://doi.org/10.4018/ijabe.2012070104

Chicago

Chowdhury, A. H. M. Ehsanul Huda, et al. "An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka," International Journal of Applied Behavioral Economics (IJABE) 1, no.3: 58-69. http://doi.org/10.4018/ijabe.2012070104

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Abstract

This paper examines the relationship of training, job satisfaction, and corporate brand image with employees working performance at British American Tobacco, Dhaka. A significant relationship exists between training and employees’ performance at BAT Dhaka in Bangladesh. To produce better work efforts, it is important to note that job satisfaction influences satisfactory performance output. It is found that brand image psychologically influences and motivates employees and is strongly related to employees working effort. About 100 questionnaires were distributed among the respondents of BAT Dhaka and data were analyzed. Correlation analysis and stepwise regression analysis were performed for testing hypotheses. The research showed that relationships exist between Training, Brand Image, and Job satisfaction among employees working performance.

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