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Introducing Discovery Systems to Academic User Communities: A Case Study with Recommendations

Introducing Discovery Systems to Academic User Communities: A Case Study with Recommendations

Mary Mintz
Copyright: © 2012 |Pages: 18
ISBN13: 9781466618213|ISBN10: 1466618213|EISBN13: 9781466618220
DOI: 10.4018/978-1-4666-1821-3.ch025
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MLA

Mintz, Mary. "Introducing Discovery Systems to Academic User Communities: A Case Study with Recommendations." Planning and Implementing Resource Discovery Tools in Academic Libraries, edited by Mary Pagliero Popp and Diane Dallis, IGI Global, 2012, pp. 438-455. https://doi.org/10.4018/978-1-4666-1821-3.ch025

APA

Mintz, M. (2012). Introducing Discovery Systems to Academic User Communities: A Case Study with Recommendations. In M. Popp & D. Dallis (Eds.), Planning and Implementing Resource Discovery Tools in Academic Libraries (pp. 438-455). IGI Global. https://doi.org/10.4018/978-1-4666-1821-3.ch025

Chicago

Mintz, Mary. "Introducing Discovery Systems to Academic User Communities: A Case Study with Recommendations." In Planning and Implementing Resource Discovery Tools in Academic Libraries, edited by Mary Pagliero Popp and Diane Dallis, 438-455. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1821-3.ch025

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Abstract

This chapter provides information about why marketing a new discovery system is important both for libraries and for users. It also presents a case study of the American University Library experience in marketing a new discovery system, including an innovative technique for viral marketing. Results of the marketing program probably contributed to overall use of the discovery system, but did not guarantee system success as reflected in user responses to the system. Recommendations based on lessons learned from the American University Library experience and from marketing best practices that can be applied to planning, branding, publicity venues, language, and assessment are presented to assist other libraries.

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