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Exploring the Enterprise Value of Wikis through Media Choice Theories

Exploring the Enterprise Value of Wikis through Media Choice Theories

Christian Wagner, Andreas Schroeder, Wing Wong, Anna Shum
Copyright: © 2012 |Pages: 12
ISBN13: 9781466617827|ISBN10: 1466617829|EISBN13: 9781466617834
DOI: 10.4018/978-1-4666-1782-7.ch014
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MLA

Wagner, Christian, et al. "Exploring the Enterprise Value of Wikis through Media Choice Theories." Systems Approaches to Knowledge Management, Transfer, and Resource Development, edited by W.B. Lee, IGI Global, 2012, pp. 216-227. https://doi.org/10.4018/978-1-4666-1782-7.ch014

APA

Wagner, C., Schroeder, A., Wong, W., & Shum, A. (2012). Exploring the Enterprise Value of Wikis through Media Choice Theories. In W. Lee (Ed.), Systems Approaches to Knowledge Management, Transfer, and Resource Development (pp. 216-227). IGI Global. https://doi.org/10.4018/978-1-4666-1782-7.ch014

Chicago

Wagner, Christian, et al. "Exploring the Enterprise Value of Wikis through Media Choice Theories." In Systems Approaches to Knowledge Management, Transfer, and Resource Development, edited by W.B. Lee, 216-227. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1782-7.ch014

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Abstract

Wikis are quickly emerging as a new corporate medium for communication and collaboration. They allow dispersed groups of collaborators to asynchronously engage in persistent conversations, the result of which is stored on a common server as a single, shared truth. To gauge the enterprise value of wikis, the authors draw on Media Choice Theories (MCTs) as an evaluation framework. MCTs reveal core capabilities of communication media and their fit with the communication task. Based on the evaluation, the authors argue that wikis are equivalent or superior to existing asynchronous communication media in key characteristics. Additionally argued is the notion that wiki technology challenges some of the held beliefs of existing media choice theories, as wikis introduce media characteristics not previously envisioned. The authors thus predict a promising future for wiki use in enterprises.

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