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Overcoming Hurdles to Trust: Infomediaries and Public Records

Overcoming Hurdles to Trust: Infomediaries and Public Records

Robert M. Easter, Linda L. Brennan
Copyright: © 2008 |Pages: 10
ISBN13: 9781599044958|ISBN10: 1599044951|EISBN13: 9781599044972
DOI: 10.4018/978-1-59904-495-8.ch014
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MLA

Easter, Robert M., and Linda L. Brennan. "Overcoming Hurdles to Trust: Infomediaries and Public Records." Computer-Mediated Relationships and Trust: Managerial and Organizational Effects, edited by Linda L. Brennan and Victoria E. Johnson, IGI Global, 2008, pp. 218-227. https://doi.org/10.4018/978-1-59904-495-8.ch014

APA

Easter, R. M. & Brennan, L. L. (2008). Overcoming Hurdles to Trust: Infomediaries and Public Records. In L. Brennan & V. Johnson (Eds.), Computer-Mediated Relationships and Trust: Managerial and Organizational Effects (pp. 218-227). IGI Global. https://doi.org/10.4018/978-1-59904-495-8.ch014

Chicago

Easter, Robert M., and Linda L. Brennan. "Overcoming Hurdles to Trust: Infomediaries and Public Records." In Computer-Mediated Relationships and Trust: Managerial and Organizational Effects, edited by Linda L. Brennan and Victoria E. Johnson, 218-227. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-495-8.ch014

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Abstract

This chapter discusses paradoxes, which have arisen in response to society’s dependence on the Internet and the new business models that attempt to resolve the contradictions. The authors present a Trust Model illustrating a series of hurdles that must be overcome in order for an individual or an organization to exhibit trust, i.e., risk-taking behavior. The Chapter addresses the formation of new information providers, “infomediaries,” which can inform risk-taking behavior in computer-mediated relationships.

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