MLA
Chen, Hong-Mei. "From High Tech to High Touch: The Effects of Perceived Touch on Online Customers' Intention to Return." Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2009, pp. 30-50. https://doi.org/10.4018/978-1-60566-126-1.ch003
APA
Chen, H. (2009). From High Tech to High Touch: The Effects of Perceived Touch on Online Customers' Intention to Return. In M. Khosrow-Pour, D.B.A. (Ed.), Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies (pp. 30-50). IGI Global. https://doi.org/10.4018/978-1-60566-126-1.ch003
Chicago
Chen, Hong-Mei. "From High Tech to High Touch: The Effects of Perceived Touch on Online Customers' Intention to Return." In Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies, edited by Mehdi Khosrow-Pour, D.B.A., 30-50. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-126-1.ch003
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