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Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies

Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies

Mark Lang, Primidya K. M. Soesilo, Richard Lancioni
Copyright: © 2012 |Volume: 1 |Issue: 4 |Pages: 8
ISSN: 2160-9802|EISSN: 2160-9810|EISBN13: 9781466615441|DOI: 10.4018/ijabe.2012100101
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MLA

Lang, Mark, et al. "Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies." IJABE vol.1, no.4 2012: pp.1-8. http://doi.org/10.4018/ijabe.2012100101

APA

Lang, M., Soesilo, P. K., & Lancioni, R. (2012). Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies. International Journal of Applied Behavioral Economics (IJABE), 1(4), 1-8. http://doi.org/10.4018/ijabe.2012100101

Chicago

Lang, Mark, Primidya K. M. Soesilo, and Richard Lancioni. "Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies," International Journal of Applied Behavioral Economics (IJABE) 1, no.4: 1-8. http://doi.org/10.4018/ijabe.2012100101

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Abstract

Industry reports have highlighted the trend for smaller format supermarkets in the food industry. Retailers such as Wal-Mart, Tesco, and Safeway see smaller format supermarkets as an opportunity to respond to the changing preferences of customers who are seeking a more convenient shoppability experience. This study investigates differences in small format retail strategies among retailers. A combination of direct observation in a naturalistic setting and Delphi methodologies were employed. A comparative analysis was performed to examine differences in strategy.

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