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Strategic Alignment and IT-Enabled Value Creation

Strategic Alignment and IT-Enabled Value Creation

Copyright: © 2013 |Pages: 44
ISBN13: 9781466625129|ISBN10: 1466625120|EISBN13: 9781466625136
DOI: 10.4018/978-1-4666-2512-9.ch005
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MLA

Eng K. Chew and Petter Gottschalk. "Strategic Alignment and IT-Enabled Value Creation." Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation, IGI Global, 2013, pp.141-184. https://doi.org/10.4018/978-1-4666-2512-9.ch005

APA

E. Chew & P. Gottschalk (2013). Strategic Alignment and IT-Enabled Value Creation. IGI Global. https://doi.org/10.4018/978-1-4666-2512-9.ch005

Chicago

Eng K. Chew and Petter Gottschalk. "Strategic Alignment and IT-Enabled Value Creation." In Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2512-9.ch005

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Abstract

This chapter describes the principles and methods for producing a business-aligned IT strategy to enable value co-creation with customers. In particular, the authors detail the alignment method and the underlying dynamic process of alignment as they form the critical disciplines that practitioners must master. The chapter also describes the Strategic Alignment Maturity (SAM) model by which management can gauge and continuously improve their organization’s strategic alignment capabilities. Finally, the authors discuss in detail the various methods for IT-enabled value creation.

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