Strategic Alignment and Service Systems Case Examples

Strategic Alignment and Service Systems Case Examples

ISBN13: 9781466625129|ISBN10: 1466625120|EISBN13: 9781466625136
DOI: 10.4018/978-1-4666-2512-9.ch009
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MLA

Eng K. Chew and Petter Gottschalk. "Strategic Alignment and Service Systems Case Examples." Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation, IGI Global, 2013, pp.281-297. https://doi.org/10.4018/978-1-4666-2512-9.ch009

APA

E. Chew & P. Gottschalk (2013). Strategic Alignment and Service Systems Case Examples. IGI Global. https://doi.org/10.4018/978-1-4666-2512-9.ch009

Chicago

Eng K. Chew and Petter Gottschalk. "Strategic Alignment and Service Systems Case Examples." In Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2512-9.ch009

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Abstract

This chapter describes three case studies, selected from the extant literature, to illustrate how some of the key concepts such as strategic alignment, strategy map, service system, value-in-exchange, value-in-use, and value co-creation, and so on, addressed in the preceding chapters (in Sections 1 and 2 of the book) can be operationalized in real-life. The authors use the theories described in these preceding chapters to explain key case study phenomena captured by their authors.

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