Deployment and Success Factors for the Mobile Internet: A Case Study Approach

Deployment and Success Factors for the Mobile Internet: A Case Study Approach

Krassie Petrova, Raymond Yiwen Huang
ISBN13: 9781466627918|ISBN10: 1466627913|EISBN13: 9781466627925
DOI: 10.4018/978-1-4666-2791-8.ch001
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MLA

Petrova, Krassie, and Raymond Yiwen Huang. "Deployment and Success Factors for the Mobile Internet: A Case Study Approach." Technology Diffusion and Adoption: Global Complexity, Global Innovation, edited by Ali Hussein Saleh Zolait, IGI Global, 2013, pp. 1-16. https://doi.org/10.4018/978-1-4666-2791-8.ch001

APA

Petrova, K. & Huang, R. Y. (2013). Deployment and Success Factors for the Mobile Internet: A Case Study Approach. In A. Zolait (Ed.), Technology Diffusion and Adoption: Global Complexity, Global Innovation (pp. 1-16). IGI Global. https://doi.org/10.4018/978-1-4666-2791-8.ch001

Chicago

Petrova, Krassie, and Raymond Yiwen Huang. "Deployment and Success Factors for the Mobile Internet: A Case Study Approach." In Technology Diffusion and Adoption: Global Complexity, Global Innovation, edited by Ali Hussein Saleh Zolait, 1-16. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2791-8.ch001

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Abstract

The mobile Internet is a fast-growing technology that provides access to the traditional stationary (fixed-line) Internet from devices connected to mobile communication networks. It is predicted that the convergence between mobile networks and the fixed-line Internet will be a core feature in the next generation network architecture, achieving fast ‘anywhere’ Internet access and global mobility management. Applying a case study approach, this paper reviews the New Zealand mobile Internet market mix, competition, and mobile service provision. The key mobile Internet deployment requirements are determined and analyzed in order to identify a set of mobile Internet critical success factors and to investigate the impact of the shift from fixed-line to mobile and wireless Internet data communication infrastructure.

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