Welcome to the InfoSci Platform
Web 2.0: How this is Shaping and Changing the Traditional Business Model

Web 2.0: How this is Shaping and Changing the Traditional Business Model

Sumarie Roodt, Roberto Viola
Copyright: © 2013 |Pages: 17
ISBN13: 9781466629349|ISBN10: 1466629347|EISBN13: 9781466629356
DOI: 10.4018/978-1-4666-2934-9.ch011
Cite Chapter Cite Chapter

MLA

Roodt, Sumarie, and Roberto Viola. "Web 2.0: How this is Shaping and Changing the Traditional Business Model." Business Innovation, Development, and Advancement in the Digital Economy, edited by Ionica Oncioiu, IGI Global, 2013, pp. 159-175. https://doi.org/10.4018/978-1-4666-2934-9.ch011

APA

Roodt, S. & Viola, R. (2013). Web 2.0: How this is Shaping and Changing the Traditional Business Model. In I. Oncioiu (Ed.), Business Innovation, Development, and Advancement in the Digital Economy (pp. 159-175). IGI Global. https://doi.org/10.4018/978-1-4666-2934-9.ch011

Chicago

Roodt, Sumarie, and Roberto Viola. "Web 2.0: How this is Shaping and Changing the Traditional Business Model." In Business Innovation, Development, and Advancement in the Digital Economy, edited by Ionica Oncioiu, 159-175. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2934-9.ch011

Export Reference

Mendeley
Favorite

Abstract

With the emergence of Web 2.0, new online trends and technologies will continually emerge and play an increasingly important role in the way businesses operate. As Web 2.0 has revolutionised the internet by shifting from a published web to a user centric, user-generated web, businesses needed to understand how to change and adapt in order to benefit from these changes. This paper analyses organisations across a variety of industries, in order to determine how Web 2.0 is influencing the way companies conduct business – how they benefit, and what the advantages and disadvantages are. The authors will try to determine whether the traditional business models are changing or simply evolving through the utilisation of Web 2.0 technologies. This research contributes to the body of knowledge regarding the use of social media in commercial organisations.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.