MLA
Hennala, Lea, et al. "Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics." Best Practices and New Perspectives in Service Science and Management, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, IGI Global, 2013, pp. 31-53. https://doi.org/10.4018/978-1-4666-3894-5.ch003
APA
Hennala, L., Melkas, H., & Pekkarinen, S. (2013). Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics. In P. Ordóñez de Pablos & R. Tennyson (Eds.), Best Practices and New Perspectives in Service Science and Management (pp. 31-53). IGI Global. https://doi.org/10.4018/978-1-4666-3894-5.ch003
Chicago
Hennala, Lea, Helinä Melkas, and Satu Pekkarinen. "Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics." In Best Practices and New Perspectives in Service Science and Management, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, 31-53. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3894-5.ch003
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