Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics

Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics

Lea Hennala, Helinä Melkas, Satu Pekkarinen
ISBN13: 9781466638945|ISBN10: 146663894X|EISBN13: 9781466638952
DOI: 10.4018/978-1-4666-3894-5.ch003
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MLA

Hennala, Lea, et al. "Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics." Best Practices and New Perspectives in Service Science and Management, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, IGI Global, 2013, pp. 31-53. https://doi.org/10.4018/978-1-4666-3894-5.ch003

APA

Hennala, L., Melkas, H., & Pekkarinen, S. (2013). Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics. In P. Ordóñez de Pablos & R. Tennyson (Eds.), Best Practices and New Perspectives in Service Science and Management (pp. 31-53). IGI Global. https://doi.org/10.4018/978-1-4666-3894-5.ch003

Chicago

Hennala, Lea, Helinä Melkas, and Satu Pekkarinen. "Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics." In Best Practices and New Perspectives in Service Science and Management, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, 31-53. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3894-5.ch003

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Abstract

This study investigates aging customers as innovators in senior service markets by their innovation potential and characteristics as innovators in development of well-being services. The study focuses on an initiative to develop the service concept of a foundation providing homes for aging people in Finland. The participants generated ideas on housing and rehabilitation services. Organizations would benefit from engaging users in the improvement of their services. This study provides an example of how that could be put in to practice. The study complements the managerial discussion concerning customer involvement and combines research on user-driven innovation as well as business and service development. It is of interest to managers and other actors in various organizations’ service innovation activities, innovation researchers, and researchers in service science and various aspects of aging.

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