Investigating the Effect of E-Learning Technologies on Supply Chain Activities: The Evidence of ELT Book Market

Investigating the Effect of E-Learning Technologies on Supply Chain Activities: The Evidence of ELT Book Market

Dimitrios Terzidis, Fotios Misopoulos
ISBN13: 9781466639140|ISBN10: 1466639148|EISBN13: 9781466639157
DOI: 10.4018/978-1-4666-3914-0.ch014
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MLA

Terzidis, Dimitrios, and Fotios Misopoulos. "Investigating the Effect of E-Learning Technologies on Supply Chain Activities: The Evidence of ELT Book Market." E-Logistics and E-Supply Chain Management: Applications for Evolving Business, edited by Deryn Graham, et al., IGI Global, 2013, pp. 254-273. https://doi.org/10.4018/978-1-4666-3914-0.ch014

APA

Terzidis, D. & Misopoulos, F. (2013). Investigating the Effect of E-Learning Technologies on Supply Chain Activities: The Evidence of ELT Book Market. In D. Graham, I. Manikas, & D. Folinas (Eds.), E-Logistics and E-Supply Chain Management: Applications for Evolving Business (pp. 254-273). IGI Global. https://doi.org/10.4018/978-1-4666-3914-0.ch014

Chicago

Terzidis, Dimitrios, and Fotios Misopoulos. "Investigating the Effect of E-Learning Technologies on Supply Chain Activities: The Evidence of ELT Book Market." In E-Logistics and E-Supply Chain Management: Applications for Evolving Business, edited by Deryn Graham, Ioannis Manikas, and Dimitris K. Folinas, 254-273. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3914-0.ch014

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Abstract

This chapter’s concern is the impact of new technologies in the supply chain of the English Language Teaching (ELT) book market. The chapter’s research starts with a literature review that presents the modern technological solutions for an educational system that can alter the book market’s supply chain. The electronic teaching and reading facilities can reduce costs of production and distribution, but they can also become an ecologically friendly solution to the environmental problems that the world faces today. The statistical analysis of questionnaires has resulted in the Greek ELT market not being willing to change the existing supply chain operations of the ELT sector. Even though the market does not believe that the use of new technologies can result in the replacement of printed books, there is a trend of using them because they provide marketing benefits to their users. This trend can become the reason of a new era within the ELT book market’s supply chain operations.

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