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Value Creation

Value Creation

Copyright: © 2013 |Pages: 19
ISBN13: 9781466640948|ISBN10: 1466640944|EISBN13: 9781466640955
DOI: 10.4018/978-1-4666-4094-8.ch009
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MLA

Dr. Rajagopal. "Value Creation." Marketing Decision Making and the Management of Pricing: Successful Business Tools, IGI Global, 2013, pp.188-206. https://doi.org/10.4018/978-1-4666-4094-8.ch009

APA

D. Rajagopal (2013). Value Creation. IGI Global. https://doi.org/10.4018/978-1-4666-4094-8.ch009

Chicago

Dr. Rajagopal. "Value Creation." In Marketing Decision Making and the Management of Pricing: Successful Business Tools. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4094-8.ch009

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Abstract

The ultimate goal of price value chain analysis is building an organizational capability for developing sustainable response in the market as well as among the consumers. This chapter highlights that the price-value chain is directly associated with the profit and growth of the company that is stimulated by customer preferences on price and brand loyalty. The customer satisfaction is largely influenced by the quality of price, perceived use value of products and services, and the value for money with reference to the prices offered by the firm. Hence, the price-value chain is created by customer satisfaction, perceived use value, loyalty, productive employees of the firm, and competitive advantage in price offerings. Approaches for measuring the customer value as an intangible factor, which has a significant role in influencing the buying decisions is also discussed in this chapter.

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