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Business Lessons for Higher Education Marketing

Business Lessons for Higher Education Marketing

Ruth Gannon Cook, Kathryn Ley
Copyright: © 2013 |Pages: 7
ISBN13: 9781466640146|ISBN10: 1466640146|EISBN13: 9781466640153
DOI: 10.4018/978-1-4666-4014-6.ch003
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MLA

Cook, Ruth Gannon, and Kathryn Ley. "Business Lessons for Higher Education Marketing." Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, edited by Purnendu Tripathi and Siran Mukerji, IGI Global, 2013, pp. 25-31. https://doi.org/10.4018/978-1-4666-4014-6.ch003

APA

Cook, R. G. & Ley, K. (2013). Business Lessons for Higher Education Marketing. In P. Tripathi & S. Mukerji (Eds.), Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices (pp. 25-31). IGI Global. https://doi.org/10.4018/978-1-4666-4014-6.ch003

Chicago

Cook, Ruth Gannon, and Kathryn Ley. "Business Lessons for Higher Education Marketing." In Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, edited by Purnendu Tripathi and Siran Mukerji, 25-31. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4014-6.ch003

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Abstract

Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education institutions. The authors’ data indicates securing educational marketing services may be a costly approach in order to attract and keep customers or students.

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