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Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg’s Two Factor Theory for User Experience Modeling

Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg’s Two Factor Theory for User Experience Modeling

Arunasalam Sambhanthan, Alice Good
Copyright: © 2013 |Volume: 5 |Issue: 1 |Pages: 25
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781466631601|DOI: 10.4018/jesma.2013010101
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MLA

Sambhanthan, Arunasalam, and Alice Good. "Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg’s Two Factor Theory for User Experience Modeling." IJESMA vol.5, no.1 2013: pp.1-25. http://doi.org/10.4018/jesma.2013010101

APA

Sambhanthan, A. & Good, A. (2013). Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg’s Two Factor Theory for User Experience Modeling. International Journal of E-Services and Mobile Applications (IJESMA), 5(1), 1-25. http://doi.org/10.4018/jesma.2013010101

Chicago

Sambhanthan, Arunasalam, and Alice Good. "Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg’s Two Factor Theory for User Experience Modeling," International Journal of E-Services and Mobile Applications (IJESMA) 5, no.1: 1-25. http://doi.org/10.4018/jesma.2013010101

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Abstract

This research presents the development of a critical success factor matrix for increasing positive user experience of hotel websites based upon user ratings. Firstly, a number of critical success factors for web usability have been identified through the initial literature review. Secondly, hotel websites were surveyed in terms of critical success factors identified through the literature review. Thirdly, Herzberg’s motivation theory has been applied to the user rating and the critical success factors were categorized into two areas. Finally, the critical success factor matrix has been developed using the two main sets of data.

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