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Emerging Legal Trends on Hyperlinks and Meta-Tags: A Discourse

Emerging Legal Trends on Hyperlinks and Meta-Tags: A Discourse

Ameen Jauhar
Copyright: © 2013 |Pages: 8
ISBN13: 9781466642096|ISBN10: 1466642092|EISBN13: 9781466642102
DOI: 10.4018/978-1-4666-4209-6.ch005
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MLA

Jauhar, Ameen. "Emerging Legal Trends on Hyperlinks and Meta-Tags: A Discourse." Interdisciplinary Perspectives on Business Convergence, Computing, and Legality, edited by Reema Khurana and Rashmi Aggarwal, IGI Global, 2013, pp. 46-53. https://doi.org/10.4018/978-1-4666-4209-6.ch005

APA

Jauhar, A. (2013). Emerging Legal Trends on Hyperlinks and Meta-Tags: A Discourse. In R. Khurana & R. Aggarwal (Eds.), Interdisciplinary Perspectives on Business Convergence, Computing, and Legality (pp. 46-53). IGI Global. https://doi.org/10.4018/978-1-4666-4209-6.ch005

Chicago

Jauhar, Ameen. "Emerging Legal Trends on Hyperlinks and Meta-Tags: A Discourse." In Interdisciplinary Perspectives on Business Convergence, Computing, and Legality, edited by Reema Khurana and Rashmi Aggarwal, 46-53. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4209-6.ch005

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Abstract

Hyperlinks and meta-tags form two primary tools for Website designs. They are a convenient way to generate easy and faster connectivity on the World Wide Web. Hyperlinking techniques allow a quick retrieval of information, whereas meta-tags present a summarized understanding of the content and subject matter of the Website, thereby facilitating a more accurate list for search engines. That said, content is often hyperlinked or meta-tagged without permission or for abusive purpose. This has led to an increasing scale of litigation on grounds of unfair completion, anti-trade practices, and most recently, intellectual property infringement. Whether it is the dilution of a mark or a copyright violation through an unauthorized use of a meta-tag, the Internet, for its entire boon, has invoked an unprecedented era of technological misuse for commercial exploitation. The current chapter speaks on this facet from Indian and international perspectives.

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