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Business to Rural: The Future of IT Outsourcing

Business to Rural: The Future of IT Outsourcing

Kallol Sarkar
Copyright: © 2013 |Pages: 9
ISBN13: 9781466642096|ISBN10: 1466642092|EISBN13: 9781466642102
DOI: 10.4018/978-1-4666-4209-6.ch007
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MLA

Sarkar, Kallol. "Business to Rural: The Future of IT Outsourcing." Interdisciplinary Perspectives on Business Convergence, Computing, and Legality, edited by Reema Khurana and Rashmi Aggarwal, IGI Global, 2013, pp. 65-73. https://doi.org/10.4018/978-1-4666-4209-6.ch007

APA

Sarkar, K. (2013). Business to Rural: The Future of IT Outsourcing. In R. Khurana & R. Aggarwal (Eds.), Interdisciplinary Perspectives on Business Convergence, Computing, and Legality (pp. 65-73). IGI Global. https://doi.org/10.4018/978-1-4666-4209-6.ch007

Chicago

Sarkar, Kallol. "Business to Rural: The Future of IT Outsourcing." In Interdisciplinary Perspectives on Business Convergence, Computing, and Legality, edited by Reema Khurana and Rashmi Aggarwal, 65-73. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4209-6.ch007

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Abstract

In this chapter, the author investigates the socio-economic impact of the organization on the life of the common people of Uttarakhand, a Simayal village. The author also explores the salient feature or uniqueness of B2R that differentiates it from other urban BPOs in India. The author went through the different processes followed by B2R and highlights the modification they have made from their urban counterparts to determine whether they are following the best practices or not, and if not, where they are lagging. Analyzing the market trends, the author questions if the concept of rural BPO can be an alternative to the highly growing cost structure of the urban BPO sector. By means of local reference, the author focuses on the way the work culture and environment bring about differences in the productivity of the BPO. Finally, the author evaluates the growth story of B2R—how it could become so successful under the initially unfavorable conditions of the remote Himalayan village.

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