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Neo-Liberal Governance in Higher Education: The Quest for Enhanced Reputation

Neo-Liberal Governance in Higher Education: The Quest for Enhanced Reputation

Paul Morrissey
Copyright: © 2013 |Pages: 18
ISBN13: 9781466642331|ISBN10: 1466642335|EISBN13: 9781466642348
DOI: 10.4018/978-1-4666-4233-1.ch010
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MLA

Morrissey, Paul. "Neo-Liberal Governance in Higher Education: The Quest for Enhanced Reputation." Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, IGI Global, 2013, pp. 204-221. https://doi.org/10.4018/978-1-4666-4233-1.ch010

APA

Morrissey, P. (2013). Neo-Liberal Governance in Higher Education: The Quest for Enhanced Reputation. In P. Ordóñez de Pablos & R. Tennyson (Eds.), Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage (pp. 204-221). IGI Global. https://doi.org/10.4018/978-1-4666-4233-1.ch010

Chicago

Morrissey, Paul. "Neo-Liberal Governance in Higher Education: The Quest for Enhanced Reputation." In Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, 204-221. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4233-1.ch010

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Abstract

This chapter analyzes the emerging trend in tertiary education to manage institutional reputation, and it offers evidence from case studies in developed and emerging economies to support the analysis. The evidence presented suggests that this activity is global in scope and is associated with the ever-increasing competitive environment in which universities and other tertiary colleges find themselves. The management of reputation appears to revolve around the core activities of research and teaching and the development of an international environment, suggesting a convergence of governance at the micro level. The purpose of the chapter is to provide a new perspective on neo-liberal governance in HE, and to show how the current emphasis on international competition and the knowledge economy affects individual institutions in different national systems in different ways. The chapter also points to the challenges that the quest for enhanced reputation may present managers.

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