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Internal Social Networks: The Danger of Misleading Promises

Internal Social Networks: The Danger of Misleading Promises

Martin Heitmann, Monique Goepel
Copyright: © 2014 |Pages: 16
ISBN13: 9781466643734|ISBN10: 1466643730|EISBN13: 9781466643741
DOI: 10.4018/978-1-4666-4373-4.ch016
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MLA

Heitmann, Martin, and Monique Goepel. "Internal Social Networks: The Danger of Misleading Promises." Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, edited by Maria Manuela Cruz-Cunha, et al., IGI Global, 2014, pp. 298-313. https://doi.org/10.4018/978-1-4666-4373-4.ch016

APA

Heitmann, M. & Goepel, M. (2014). Internal Social Networks: The Danger of Misleading Promises. In M. Cruz-Cunha, F. Moreira, & J. Varajão (Eds.), Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions (pp. 298-313). IGI Global. https://doi.org/10.4018/978-1-4666-4373-4.ch016

Chicago

Heitmann, Martin, and Monique Goepel. "Internal Social Networks: The Danger of Misleading Promises." In Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, edited by Maria Manuela Cruz-Cunha, Fernando Moreira, and João Varajão, 298-313. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4373-4.ch016

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Abstract

This chapter examines how the concept of social networks can be effectively transferred to a business context and why some of the promises associated with network use might be misleading. Special emphasis is given to the issue of co-determination within social networks in the light of networks’ proposed benefits for modern companies. The chapter draws relevant insights from literature research and provides a comparison of social networks, user innovation communities, and company requirements. Findings are illustrated by three respective cases from the context of different networks, communities, as well as from network use in business contexts.

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