MLA
Almendros, Esmeralda Crespo, and Salvador del Barrio García. "Experts vs. Novices: Influence of Promotional Benefit Type on their Online Purchase Intention." Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, edited by Maria Manuela Cruz-Cunha, et al., IGI Global, 2014, pp. 332-350. https://doi.org/10.4018/978-1-4666-4373-4.ch018
APA
Almendros, E. C. & García, S. D. (2014). Experts vs. Novices: Influence of Promotional Benefit Type on their Online Purchase Intention. In M. Cruz-Cunha, F. Moreira, & J. Varajão (Eds.), Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions (pp. 332-350). IGI Global. https://doi.org/10.4018/978-1-4666-4373-4.ch018
Chicago
Almendros, Esmeralda Crespo, and Salvador del Barrio García. "Experts vs. Novices: Influence of Promotional Benefit Type on their Online Purchase Intention." In Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, edited by Maria Manuela Cruz-Cunha, Fernando Moreira, and João Varajão, 332-350. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4373-4.ch018
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