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Visibility of the Airport Sector: Web 2.0 and Social Communication Networks

Visibility of the Airport Sector: Web 2.0 and Social Communication Networks

Arturo Haro de Rosario, Carmen Caba Pérez, María del Mar Sánchez Cañadas
Copyright: © 2014 |Pages: 16
ISBN13: 9781466643734|ISBN10: 1466643730|EISBN13: 9781466643741
DOI: 10.4018/978-1-4666-4373-4.ch024
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MLA

Haro de Rosario, Arturo, et al. "Visibility of the Airport Sector: Web 2.0 and Social Communication Networks." Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, edited by Maria Manuela Cruz-Cunha, et al., IGI Global, 2014, pp. 450-465. https://doi.org/10.4018/978-1-4666-4373-4.ch024

APA

Haro de Rosario, A., Pérez, C. C., & Cañadas, M. D. (2014). Visibility of the Airport Sector: Web 2.0 and Social Communication Networks. In M. Cruz-Cunha, F. Moreira, & J. Varajão (Eds.), Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions (pp. 450-465). IGI Global. https://doi.org/10.4018/978-1-4666-4373-4.ch024

Chicago

Haro de Rosario, Arturo, Carmen Caba Pérez, and María del Mar Sánchez Cañadas. "Visibility of the Airport Sector: Web 2.0 and Social Communication Networks." In Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, edited by Maria Manuela Cruz-Cunha, Fernando Moreira, and João Varajão, 450-465. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4373-4.ch024

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Abstract

The aim of this chapter is to analyse the use of social communication media and Web 2.0 tools at airports to determine whether these technologies are being used as a means of raising the airports’ visibility, enhancing their level of e-participation and improving corporate dialogue. In addition, the authors seek to determine which variables influence the use and development of these tools. The results obtained reveal a moderate use of Web 2.0 tools by airports, with the most noteworthy finding being their presence in social networks and the use of the latter as channels through which to increase e-participation.

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