Welcome to the InfoSci Platform
The Formation of Online Trust

The Formation of Online Trust

Anol Bhattacherjee
Copyright: © 2008 |Pages: 19
ISBN13: 9781599048314|ISBN10: 1599048310|ISBN13 Softcover: 9781616926472|EISBN13: 9781599048338
DOI: 10.4018/978-1-59904-831-4.ch015
Cite Chapter Cite Chapter

MLA

Bhattacherjee, Anol. "The Formation of Online Trust." E-Business Models, Services and Communications, edited by In Lee, IGI Global, 2008, pp. 324-342. https://doi.org/10.4018/978-1-59904-831-4.ch015

APA

Bhattacherjee, A. (2008). The Formation of Online Trust. In I. Lee (Ed.), E-Business Models, Services and Communications (pp. 324-342). IGI Global. https://doi.org/10.4018/978-1-59904-831-4.ch015

Chicago

Bhattacherjee, Anol. "The Formation of Online Trust." In E-Business Models, Services and Communications, edited by In Lee, 324-342. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-831-4.ch015

Export Reference

Mendeley
Favorite

Abstract

This study outlines three trust-building processes (relational, calculative, and institutional) that shape individual trust in online firms and describes how these processes change over time as users gain experience with the online firms. It hypothesizes three alternative belief structures resulting from the above processes as determinants of trust, theorizes the temporal nature of their effects on trust as users observe and learn from the firm’s actual behavior, and then empirically tests the hypothesized associations using data collected from a field survey of online banking users. The results indicate that relational, calculative, and institutional beliefs are indeed significant drivers of trust. However, calculative and institutional beliefs have stronger initial effects than relational beliefs for new consumers of online firms. The effect of calculative belief on trust decreases with time, while that of relational beliefs increases and that of institutional beliefs remains relatively unchanged. Research and practical implications of these findings are discussed.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.