MLA
Silvana de Rosa, Annamaria, and Elena Bocci. "Place @-Branding and European Capitals: “City Visiting Cards” via Municipal Websites, Virtual Tours of Significant Places Flying with Google Earth, and Conversational Exchanges about City-Places Experienced/Imagined via Social Networks." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 126-168. https://doi.org/10.4018/978-1-4666-4430-4.ch006
APA
Silvana de Rosa, A. & Bocci, E. (2014). Place @-Branding and European Capitals: “City Visiting Cards” via Municipal Websites, Virtual Tours of Significant Places Flying with Google Earth, and Conversational Exchanges about City-Places Experienced/Imagined via Social Networks. In A. Kapoor & C. Kulshrestha (Eds.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 126-168). IGI Global. https://doi.org/10.4018/978-1-4666-4430-4.ch006
Chicago
Silvana de Rosa, Annamaria, and Elena Bocci. "Place @-Branding and European Capitals: “City Visiting Cards” via Municipal Websites, Virtual Tours of Significant Places Flying with Google Earth, and Conversational Exchanges about City-Places Experienced/Imagined via Social Networks." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, 126-168. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4430-4.ch006
Export Reference