MLA
Hai-Jew, Shalin. "A Social Network Strategy for the Social Marketing of Online Courses and Learning Resources in Higher Education." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 182-222. https://doi.org/10.4018/978-1-4666-4430-4.ch008
APA
Hai-Jew, S. (2014). A Social Network Strategy for the Social Marketing of Online Courses and Learning Resources in Higher Education. In A. Kapoor & C. Kulshrestha (Eds.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 182-222). IGI Global. https://doi.org/10.4018/978-1-4666-4430-4.ch008
Chicago
Hai-Jew, Shalin. "A Social Network Strategy for the Social Marketing of Online Courses and Learning Resources in Higher Education." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, 182-222. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4430-4.ch008
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