Welcome to the InfoSci Platform
Measurements in E-Business

Measurements in E-Business

Damon Aiken
Copyright: © 2009 |Pages: 9
ISBN13: 9781605660561|ISBN10: 1605660566|EISBN13: 9781605660578
DOI: 10.4018/978-1-60566-056-1.ch064
Cite Chapter Cite Chapter

MLA

Aiken, Damon. "Measurements in E-Business." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 1029-1037. https://doi.org/10.4018/978-1-60566-056-1.ch064

APA

Aiken, D. (2009). Measurements in E-Business. In I. Lee (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 1029-1037). IGI Global. https://doi.org/10.4018/978-1-60566-056-1.ch064

Chicago

Aiken, Damon. "Measurements in E-Business." In Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, 1029-1037. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-056-1.ch064

Export Reference

Mendeley
Favorite

Abstract

This chapter is designed to answer two fundamental questions related to research on electronic surveys and measures. First, what are some of the major measures specifically related to e-business? Second, what makes Internet research methods different from off-line research methods? The chapter partly delineates what makes Internet research methods distinctive through its discussion and separation of the most common measures. This separation not only provides the framework for the chapter, but it distinguishes research for understanding the evolving e-consumer from measures related to the new paradigm for e-business strategy. In total, 17 different measures are discussed. The chapter concludes with a discussion of emerging issues in e-business metrics, and possibilities for future research.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.