Welcome to the InfoSci Platform
Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

Nir Kshetri, Satya Jayadev
Copyright: © 2009 |Pages: 13
ISBN13: 9781605660561|ISBN10: 1605660566|EISBN13: 9781605660578
DOI: 10.4018/978-1-60566-056-1.ch078
Cite Chapter Cite Chapter

MLA

Kshetri, Nir, and Satya Jayadev. "Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 1276-1288. https://doi.org/10.4018/978-1-60566-056-1.ch078

APA

Kshetri, N. & Jayadev, S. (2009). Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet. In I. Lee (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 1276-1288). IGI Global. https://doi.org/10.4018/978-1-60566-056-1.ch078

Chicago

Kshetri, Nir, and Satya Jayadev. "Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet." In Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, 1276-1288. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-056-1.ch078

Export Reference

Mendeley
Favorite

Abstract

Intelirel is a U.S.-based multinational corporation that produces a variety of items with apparel as one of the business divisions. This case provides an overview of Intelirel’s transition to electronic business (e-business) of its apparel division. The company introduced the Electronic Data Interchange (EDI) technologies in the mid-1980s. Before starting the implementation of e-business technologies in the late-1990s, the company conducted extensive surveys to assess the attractiveness and convertibility of its various market segments. The analysis of the surveys indicated that a strategic imperative for the company is to optimally combine EDI and the Internet so as to reap the benefits of both technologies.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.