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Negative Exponent Fraction: A Strategy for a New Virtual Image into the Financial Sector

Negative Exponent Fraction: A Strategy for a New Virtual Image into the Financial Sector

Francisco V. Cipolla-Ficarra
Copyright: © 2014 |Pages: 14
ISBN13: 9781466644908|ISBN10: 1466644907|EISBN13: 9781466644915
DOI: 10.4018/978-1-4666-4490-8.ch024
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MLA

Cipolla-Ficarra, Francisco V. "Negative Exponent Fraction: A Strategy for a New Virtual Image into the Financial Sector." Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability, edited by Francisco Vicente Cipolla Ficarra, IGI Global, 2014, pp. 255-268. https://doi.org/10.4018/978-1-4666-4490-8.ch024

APA

Cipolla-Ficarra, F. V. (2014). Negative Exponent Fraction: A Strategy for a New Virtual Image into the Financial Sector. In F. Cipolla Ficarra (Ed.), Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability (pp. 255-268). IGI Global. https://doi.org/10.4018/978-1-4666-4490-8.ch024

Chicago

Cipolla-Ficarra, Francisco V. "Negative Exponent Fraction: A Strategy for a New Virtual Image into the Financial Sector." In Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability, edited by Francisco Vicente Cipolla Ficarra, 255-268. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4490-8.ch024

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Abstract

The authors present the mathematic strategy of the negative potency in the constitution of the new symbolic and corporative image of online banking and financing institutions. The current work focuses on the digital static images and semiotics applied to the contents for the homepage of the banking, financing, and newspaper portals. Also presented are online examples of those institutions that increase the loss of reliability in real or virtual customers.

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