Community Customers

Community Customers

Jeroen Hoppenbrouwers
ISBN13: 9781599049434|ISBN10: 1599049430|EISBN13: 9781599049441
DOI: 10.4018/978-1-59904-943-4.ch108
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MLA

Hoppenbrouwers, Jeroen. "Community Customers." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1323-1334. https://doi.org/10.4018/978-1-59904-943-4.ch108

APA

Hoppenbrouwers, J. (2008). Community Customers. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1323-1334). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch108

Chicago

Hoppenbrouwers, Jeroen. "Community Customers." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1323-1334. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch108

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Abstract

This chapter discusses the role of the project/product community in the open source product life cycle. It outlines how a community-driven approach affects not only the development process, but also (and more importantly) the marketing/sales process, the deployment, the operation, and in general the resulting software product. Participation in the community is essential for any organization using the product, leading to the concept of a community customer. Specific community participation guidelines are given to organizations and individuals who deploy and use open source software, further develop it, or offer lifetime services on the product.

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