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Diffusion of Electronic Commerce in Australia: A Preliminary Investigation

Diffusion of Electronic Commerce in Australia: A Preliminary Investigation

Mohammed A. Quaddus
Copyright: © 2000 |Pages: 13
ISBN13: 9781878289766|ISBN10: 1878289764|EISBN13: 9781930708532
DOI: 10.4018/978-1-878289-76-6.ch006
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MLA

Quaddus, Mohammed A. "Diffusion of Electronic Commerce in Australia: A Preliminary Investigation." Electronic Commerce: Opportunity and Challenges, edited by Syed Mahbubhur Rahman and Mahesh S. Raisinghani, IGI Global, 2000, pp. 102-114. https://doi.org/10.4018/978-1-878289-76-6.ch006

APA

Quaddus, M. A. (2000). Diffusion of Electronic Commerce in Australia: A Preliminary Investigation. In S. Rahman & M. Raisinghani (Eds.), Electronic Commerce: Opportunity and Challenges (pp. 102-114). IGI Global. https://doi.org/10.4018/978-1-878289-76-6.ch006

Chicago

Quaddus, Mohammed A. "Diffusion of Electronic Commerce in Australia: A Preliminary Investigation." In Electronic Commerce: Opportunity and Challenges, edited by Syed Mahbubhur Rahman and Mahesh S. Raisinghani, 102-114. Hershey, PA: IGI Global, 2000. https://doi.org/10.4018/978-1-878289-76-6.ch006

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Abstract

Diffusion is the process by which a new technology spreads in its usage among a population. This chapter analyses the diffusion process of one aspect of the consumer-to-business electronic commerce (EC) in Australia, namely Internet shopping. The chapter first reviews three popular logistics diffusion models from the literature and then applies them to the EC diffusion data. Results show that the most flexible model is not significant, while the simple diffusion model (Blackman’s) is. It was also found that the past diffusion process had been mostly influenced by the “internal” interactions between the adopters and the potential adopters of EC. Further analysis of the Blackman’s model revealed some high level policy guidelines to enhance the diffusion process further into the future. Limitations of the study and future research directions were also identified.

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