Welcome to the InfoSci Platform
The Impact of CEO Charismatic Rhetoric on Firm Performance

The Impact of CEO Charismatic Rhetoric on Firm Performance

J. Christian Broberg
Copyright: © 2014 |Pages: 20
ISBN13: 9781466649996|ISBN10: 1466649992|EISBN13: 9781466650008
DOI: 10.4018/978-1-4666-4999-6.ch004
Cite Chapter Cite Chapter

MLA

Broberg, J. Christian. "The Impact of CEO Charismatic Rhetoric on Firm Performance." Communication and Language Analysis in the Corporate World, edited by Roderick P. Hart, IGI Global, 2014, pp. 49-68. https://doi.org/10.4018/978-1-4666-4999-6.ch004

APA

Broberg, J. C. (2014). The Impact of CEO Charismatic Rhetoric on Firm Performance. In R. Hart (Ed.), Communication and Language Analysis in the Corporate World (pp. 49-68). IGI Global. https://doi.org/10.4018/978-1-4666-4999-6.ch004

Chicago

Broberg, J. Christian. "The Impact of CEO Charismatic Rhetoric on Firm Performance." In Communication and Language Analysis in the Corporate World, edited by Roderick P. Hart, 49-68. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4999-6.ch004

Export Reference

Mendeley
Favorite

Abstract

Leaders perceived as charismatic tend to have transformational effects on both individuals and organizations. Building on strategic leadership and charismatic leadership theories, this study explores the degree to which one type of charismatic leadership behavior, CEO charismatic rhetoric, influences firm performance. To do so, this chapter examines the charismatic rhetoric of CEOs found in their annual letter to shareholders for large firms listed on the S&P 500 stock index over the years 2001 to 2005. In examining shareholder letters, DICTION’s predefined dictionaries were combined to create measures of charismatic rhetoric dimensions consistent with charismatic leadership theory. Results reveal that, contrary to expectations, charismatic rhetoric dimensions display a significant negative relationship to measures of firm performance. Further, outsider CEOs were found to express greater levels of charismatic rhetoric than insider CEOs.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.