Call for Chapters: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Editors

José Duarte Santos, Instituto Superior Politécnico Gaya, Portugal
Óscar Lima Silva, Instituto Superior Politécnico Gaya, Portugal

Call for Chapters

Proposals Submission Deadline: December 4, 2018
Full Chapters Due: February 16, 2019
Submission Date: May 27, 2019

Introduction

International tourism remains strong in the first four months of 2018, and the international tourist arrivals grew 6% in January-April 2018 compared to the same period last year. This result reflects a continuation of the strong trend seen in 2017 (+7%) and so far exceed UNWTO’s forecast of 4% to 5% for the year 2018. The growth in the first four months of 2018 was led by Asia and the Pacific (+8%) and Europe (+7%), while Africa (+6%), the Middle East (+4%) and the Americas (+3%) also recorded sound results.
Transportation, especially the airline, and accommodation companies are one of the first one to utilize digital marketing techniques in their practices to communicate with the client. For other hand, these two areas have strong involvement in the tourism industry.
The massification of Internet access and the entry of smartphones in the everyday life of the people, provided a revolution in the way of consumers interacting with brands. The use of mobile devices can help the tourist decision-making process and enable him to put information, in real time, which can influence future customers.
These factors constitute itself as an excellent opportunity for digital marketing, which has evolved as a result of the emergence of new technologies, new techniques, new concerns, such as, for example, content management.


Objective

This book aims to show how digital marketing can influence the consumer relationship in the field of tourism, hospitality. and airline industries. So, seek to highlight the role in digital marketing at strategic, tactical and operational perspective. And present, featuring tools and techniques applicable to the sectors under analysis.

Target Audience

The target audience of this book includes marketing academics and their students (undergraduate/graduate programs), researchers, marketers especially in digital marketing and managers who need to realise the potential of digital marketing in tourism, hospitality, and airline industries.

Recommended Topics

Aggregators of tourism content
Airline digital sales
Brand digital communication
City digital communication
Communities for tourism
Country digital communication
Digital advertising in tourism, hospitality or airline industries
Digital consumer behavior in tourism, hospitality or airline industries
Digital customer experience in tourism, hospitality or airline industries
Digital marketing applied to destination brands
Electronic customer relationship management
Digital gamification in tourism, hospitality or airline industries
Hotel reservation platforms
Price comparers
Social Commerce in tourism, hospitality or airline industries
Social Customer Relationship Management
Social networks
Social Selling applied to tourism, hospitality or airline industries
Tourism, hospitality, airline Apps

Please note: Tentative topics given above are only indicative and not exhaustive.


Submission Procedure

Researchers and practitioners are invited to submit on or before December 4, 2018, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by December 19, 2019 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by February 16, 2019, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries. All manuscripts are accepted based on a double-blind peer review editorial process.
All proposals should be submitted through the eEditorial Discovery®TM online submission manager.


Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2019.

Important Dates

Proposal submission deadline: December 4, 2018
Notification of Acceptance: December 19, 2018
Full Chapter Submission: February 16, 2019
Review Results to Chapter Authors: April 1, 2019
Revised Chapter Submission from Chapter Authors: April 29, 2019
Final Acceptance Notifications to Chapter Authors: May 13, 2019
Submission of Final Chapters to Editor: May 27, 2019


Inquiries

José Duarte Santos, Instituto Superior Politécnico Gaya, Portugal
jdsantos@ispgaya.pt

Óscar Lima Silva, Instituto Superior Politécnico Gaya, Portugal
osilva@ispgaya.pt


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