Call for Chapters: Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality


Nuno Gustavo, Estoril Higher Institute for Tourism and Hotel Studies, Portugal
Joao Pronto, Estoril Higher Institute for Tourism and Hotel Studies, Portugal
Luísa Carvalho, Polytechnic Institute of Setúbal, Portugal
Miguel Belo, Lisbon University & Portuguese National Funding Agency for Science, Research and Technology., Portugal

Call for Chapters

Proposals Submission Deadline: May 5, 2021
Full Chapters Due: July 4, 2021


In the light of a deeply changing and challenging context, tourism and hospitality sector is seeing continued investments in digital solutions, including artificial intelligence and real-time technology, to address the meaningful shifts in customer behavior and market competition. In fact, basic personalization concepts and processes are no longer enough. It should now be considered hyperpersonalization, such is the level required by the increasingly demanding tourism and hospitality consumers. Hyper-personalization requires a deeper and on time knowledge of customers’ individual preferences and circumstances to provide more relatable and relevant content at the right time, thereby enhancing the tourist experience by anticipating, rather than reacting, to their needs. Hyperpersonalization involves reinventing business models and processes, providing customers new concepts of products or services, transforming them into new tourist experiences. Today’s consumers are looking for a travel and hospitality experience that is simultaneously immersive, engaging, inspiring and in some way transformational. A great personal travel experience is one of the most important factors that determine the success of a brand. For destination managers, hospitality managers and travel operators, this means that they must achieve true personalization. On the other hand, as hyper-personalization has yet to be in perfected, developing hyper-personalized strategies presents a critical challenge. Therefore, optimizing hyper-personalization takes a center stage in tourism and hospitality, designing new processes and business models, to reach new levels of customer service and experience, through the introduction and development of new solutions supported in IoT, software Interfaces, artificial intelligence solutions, back-end and front-end management tools, and others emergent business intelligence strategies.


It is intended that this book be an essential reference source that emphasizes the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience.

Target Audience

The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey and smart technologies, being ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the field of tourism and hospitality management, as well as marketing and communications.

Recommended Topics

• Artificial Intelligence in Tourism and Hospitality • IoT & Travel Experience Management • Big Data and Predictive Analytics in Tourism and Hospitality • Information and Communication Technologies in Tourism and Hospitality • Smart Tourism Destinations • Digital Marketing Strategies & Consumer Behavior in Tourism and Hospitality • Smart Technologies in Travel Experiences • Customer Relationship Management in Tourism and Hospitality • Value (Co)-Creation in Tourism and Hospitality • Smart Tourism Experiences Management • Smart territories and specialization in tourism • Digital entrepreneurship and digital business models for tourism and hospitality

Submission Procedure

Researchers and practitioners are invited to submit on or before May 5, 2021, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by May 7, 2021 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by July 4, 2021, and all interested authors must consult the guidelines for manuscript submissions at prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit This publication is anticipated to be released in 2022.

Important Dates

May 5, 2021: Proposal Submission Deadline
May 7 7, 2021: Notification of Acceptance
July 4, 2021: Full Chapter Submission
September 1, 2021: Review Results Returned
October 13, 2021: Final Acceptance Notification
October 27, 2021: Final Chapter Submission


Nuno Gustavo Estoril Higher Institute for Tourism and Hotel Studies Joao Pronto Estoril Higher Institute for Tourism and Hotel Studies Luísa Carvalho Polytechnic Institute of Setúbal Miguel Belo Lisbon University & Portuguese National Funding Agency for Science, Research and Technology.


Business and Management; Computer Science and Information Technology; Education; Media and Communications; Social Sciences and Humanities; Science and Engineering
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