Call for Chapters: Consumer Behavioral Analytics in Metaverse and the Adoption of Virtual World

Editors

Pantea Keikhosrokiani, Universiti Sains Malaysia, Malaysia

Call for Chapters

Proposals Submission Deadline: July 27, 2022
Full Chapters Due: October 9, 2022
Submission Date: October 9, 2022

Introduction

Although there are various studies on theories, and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in Metaverse and their adoption of Metaverse remains a challenge which requires to be discussed. The term "Metaverse" refers to three-dimensional virtual, augmented, or mixed reality environments in which consumers may behave, explore, and interact with others differently. Although there is already a connection between digital commerce and video games, the Metaverse takes shopping to the next level by offering virtual goods and services, opening new income channels for businesses, and allowing marketers to engage with new generations of customers. The advent of Metaverses will have a profound influence on consumer behavior, from how individuals make decisions and create brand connections to how they experience a sense of self and well-being. Therefore, it is necessary to investigate Metaverse themes such as customer behavior in virtual reality (VR), augmented reality (AR), and mixed reality (MR). This book aims to find the determinants of Metaverese adoption from social, behavioral, and psychological perspectives first. Then it focus on the concepts, theories, and analytical techniques to find consumer behavior change in Metaverse. It provides multidisciplinary research and practice focusing on social, psychological, behavioral analytics to track, predict, and classify consumer behavior shifts in Metaverse and improve decision making among businesses.

Objective

The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological factors that influence Metaverese adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the Metaverse. It offers multidisciplinary research and practice in social, psychological, and behavioral analytics to detect, forecast, and categorize consumer behavior shifts in the Metaverse and help organizations make better decisions. This book will be an interdisciplinary project that engages various disciplines such as computer sciences, data sciences, marketing, management, and business studies.This book offers a future insight into consumer behavior change in Metaverse. Covering topics such as the adoption of virtual reality, consumer behavior change in Metaverse, consumer behavioral analysis, emotional intelligence, purchase decision making in Metaverse, consumer segmentation in Metaverse, this premier reference source is a timely resource for students and educators of higher education, researchers, academicians, and libraries. In academia, the publication will benefit researchers, lecturers, and students by providing them with new insights into different fields such as behavioral analytics, digital marketing, digital transformation, consumer behavior change, decision making, and data science. Furthermore, the book is beneficial for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals by offering them new techniques and methods to consumer behavior change using analytical techniques.

Target Audience

The target audience of this book are the business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Recommended Topics


Introduction to Metaverse and consumer behavior change
- Virtual reality (VR), augmented reality (AR), and mixed reality (MR) and consumer behavior change
- Adoption of Metaverse among consumers
- Consumers' reactions towards avatar embodiment and their purchase in Metaverse
Theories, concepts, and frameworks to find the determinants of Metaverse adoption from social, behavioral, and psychological perspectives
- Theories for consumer behavior change in Metaverse
- Modelling consumer behavior and changes in Metaverse
- Theoretical frameworks to predict consumer behavior in Metaverse
- Theoretical frameworks to predict the determinants of Metaverse adoption from social, behavioral, and psychological perspectives


Consumer behavioral analytics and emotional intelligence in Metaverse
- Consumer behavioral analytics in Metaverse using machine learning
- Consumer behavioral analytics in Metaverse using deep learning
- Consumer sentiment analysis for Metaverse
- Consumer opinion mining about Metaverse
- Consumer behavioral analytics in/ about Metaverse
- Emotional intelligence to track consumer behavior in Metaverse
- Classification of consumer behavior in Metaveres


Decisional Intelligence based on consumer behavior in Metaverse
- Business information systems to track consumer behavior in Metaverse
- Business intelligence applications to make decision based on consumer behavior change in Metaverse
- Consumer behavior change support systems for Metaverse
- Business intelligence applications to manage consumer relationship with businesses in Metaverse



Submission Procedure

Researchers and practitioners are invited to submit on or before July 27, 2022, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by August 10, 2022 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by October 9, 2022, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Consumer Behavioral Analytics in Metaverse and the Adoption of Virtual World. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.



Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2023.



Important Dates

July 27, 2022: Proposal Submission Deadline
August 10, 2022: Notification of Acceptance
October 9, 2022: Full Chapter Submission
November 22, 2022: Review Results Returned
January 3, 2023: Final Acceptance Notification
January 17, 2023: Final Chapter Submission



Inquiries

Pantea Keikhosrokiani
Universiti Sains Malaysia
pantea@usm.my



Classifications


Computer Science and Information Technology; Business and Management
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