Call for Chapters: Achieving Economic Growth and Welfare Through Green Consumerism


Punitha Sinnappan, Sunway University Business School, Malaysia

Call for Chapters

Proposals Submission Deadline: January 9, 2023
Full Chapters Due: February 20, 2023


One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. Green consumerism is one way that can help to achieve this goal and make a definite impact. It is a holistic and responsible approach that entails the production, acquisition, consumption and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism and reinforcing sustainability in behavioural patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviours with their stated preferences.


This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints will offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. The book will help readers develop an understanding of what constitutes green consumerism and how it has evolved. It will also address both the challenges and opportunities exist within green consumerism across various industries for the betterment of the future. The book concentrates on prior works that have been central or pivotal to the theme of green consumerism. This may include empirical studies or conceptual papers that initiated a line of investigation, changed how problems or questions were framed, introduced new methods or concepts, or engendered important debate.

Target Audience

The chapters will include the latest empirical and analytical research in the field of green consumerism. It will provide an abundance of information for the academics, interdisciplinary researchers, policymakers, professionals and practitioners who want to improve their understanding on this topic.

Recommended Topics

Topics of interest for submission include, but not limited to: Green Consumerism | Consumer Behaviour | Green Marketing | Sustainability | Green Products & Services | Advertising & Promotion | Sustainable Development | Environmental Protection & Public Policy | New Product Development | Media & Communications | Brand Management | Eco-labelling | Hospitality | Tourism | Entrepreneurship | Services Marketing | Corporate Social Responsibility | Marketing Management | International Marketing | Business Management | Social Sciences |

Submission Procedure

Researchers and practitioners are invited to submit on or before January 9, 2023, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by January 23, 2023 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by February 20, 2023, and all interested authors must consult the guidelines for manuscript submissions at prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Achieving Economic Growth and Welfare Through Green Consumerism. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit This publication is anticipated to be released in 2023.

Important Dates

January 9, 2023: Proposal Submission Deadline
January 23, 2023: Notification of Acceptance
February 20, 2023: Full Chapter Submission
March 13, 2023: Review Results Returned
April 11, 2023: Final Acceptance Notification
April 25, 2023: Final Chapter Submission


Punitha Sinnappan
Sunway University


Business and Management; Education; Environmental, Agricultural, and Physical Sciences; Media and Communications; Social Sciences and Humanities
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