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Total results: 1,656
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Sample PDF
The Beginnings of Infonomics
© 2014. 10 pages.
This chapter addresses the development of the information industry from the invention of the printing press to the present, using the publication and use of scientific journals as an illustrative case. For centuries after the first scientific journal was published in 1665, publication followed a...
Source:
Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
The Shifting Sands of the Information Industry
© 2014. 28 pages.
This chapter examines the shift from the industrial age to the current “information age” by looking closely at the history of the electronic information industry since the 1970s, with special focus on key individuals and companies. Early pioneers developed remotely accessible database search systems...
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Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
Slippery Slopes
© 2014. 27 pages.
In order to clarify some defining factors of business success in the information age, this chapter presents two known failures. Encyclopedia Britannica, Inc. successfully marketed a reputable product, but certain flaws in the company’s structure and process led to a decision to protect its print...
Source:
Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
Open Source and Open Access: How Do You Compete with Free?
© 2014. 23 pages.
The open source and open access movements, both philosophical concepts as well as models of information flow, have been instrumental in the development of the business of free. This chapter defines both models and traces their history. Open source shaped the growth of the Web and changed consumer...
Source:
Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
Digital Libraries in the Clouds
© 2014. 21 pages.
The business of free represents a radical cultural shift, and many social institutions will need to adapt as a result. This chapter examines the situation of libraries and museums, which are both facing a marked struggle to compete with free and convenient online content. In fact, it seems that...
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Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
From Knowledge Management to Social Networking
© 2014. 17 pages.
The Internet has resulted in many developments that have profoundly changed our culture. One of the most recent and most transformative is the rise of social networking. This chapter explores the benefits of social networking in the business world. Compared to traditional knowledge management...
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Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
Learning and Playing get Personal
© 2014. 21 pages.
Developments in information technology are finding new applications in teaching, and these “e-learning” approaches are having a significant impact on the way people learn and play. Since e-learning, which includes different types of learning and can be applied to a variety of situations, offers many...
Source:
Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
Connections in the Sky
© 2014. 16 pages.
Information is becoming more and more accessible, and the most recent watershed development in this trend is wireless data transfer. This technology has become so mainstream so quickly that it constitutes a “wireless revolution.” It holds significant implications for many industries, of which a few...
Source:
Infonomics and the Business of Free: Modern Value Creation for Information...
Sample PDF
The Four Levers for Change in Knowledge Management Implementation
Robert Flynn, Verena Marshall. © 2014. 19 pages.
The purpose of this chapter is to argue the connection between successful knowledge management implementation and a robust change management platform. The framework emanating from the platform is that of four levers: Mobilisation, Communication, Infrastructure, and Sustainability. Drawing on the...
Source:
Building a Competitive Public Sector with Knowledge Management Strategy
Sample PDF
Knowledge Management and the Roles it Plays in Achieving Superior Performance
Marjorie Delbaere, David Di Zhang, Edward R. Bruning, Subramanian Sivaramakrishnan. © 2014. 19 pages.
Knowledge is one of the most critical organizational resources, and Knowledge Management (KM) has been identified as one of the key aspects in organizational strategic management. In addition to creating functional value by protecting and utilizing organizational knowledge, strategic knowledge...
Source:
Knowledge Management and Competitive Advantage: Issues and Potential Solutions
Sample PDF
Marketing of Library and Information Products and Services: Using Services Marketing Mix
Kavita Chaddha. © 2014. 16 pages.
The chapter starts with the definition of marketing and its role in non-profit organizations like Library and Information Centers (LICs). Barriers to marketing of Library and Information Products and Services (LIPS) are discussed along with Dr. Ranganathan’s Five Laws of Library Science and their...
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Innovations in Services Marketing and Management: Strategies for Emerging...
Sample PDF
Should I Recycle or Not?: Effects of Attitude Strength and Social Pressure
Ineke Uyttersprot, Iris Vermeir. © 2014. 17 pages.
Pro-environmental attitudes do not always result in environmentally friendly behavior. To determine how ecologically friendly behavior can be stimulated, some attitudinal, situational, and personal variables that have been shown to affect attitude-consistent behavior are investigated in influencing...
Source:
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Sample PDF
Identifying the Business Value of Information Security
Lucas Cardholm. © 2014. 24 pages.
Management may see information security as an inhibitor to daily operations if the investment is not well aligned with current business activities or is presented in financial terms not relevant to their agenda. While this chapter shows that information security improvements create bottom-line business...
Source:
Approaches and Processes for Managing the Economics of Information Systems
Sample PDF
Application of Statistical Visualization Tools on Global Competitiveness Data
Ulas Akkucuk. © 2014. 14 pages.
Many global organizations provide valuable sources of country-specific data to the general public. The data are a very good source of secondary information to the global firms making country entry decisions as well as providing input to the policy makers in the international organizations and the...
Source:
Global Strategies in Banking and Finance
Sample PDF
Educational Paradigm Change and Fostering Sustainable Success of Healthcare Organization with the Aid of Web-Based Interactive Training
Kristina Zgodavová, Aleš Bourek. © 2014. 32 pages.
This chapter focuses on improving the existing education process and presents comprehensive insight into the methodology of acquiring skills for managing healthcare organizations for sustained success through interactive Web-based training with special attention to simulations in a virtual learning...
Source:
Advanced Research in Adult Learning and Professional Development: Tools...
Sample PDF
Authentication and Identity Management for Secure Cloud Businesses and Services
Bing He, Tuan T. Tran, Bin Xie. © 2014. 22 pages.
Today, cloud-based services and applications are ubiquitous in many systems. The cloud provides undeniable potential benefits to the users by offering lower costs and simpler deployment. The users significantly reduce their system management responsibilities by outsourcing services to the cloud service...
Source:
Security, Trust, and Regulatory Aspects of Cloud Computing in Business...
Sample PDF
Universal Pragmatics and Communicative Action
© 2014. 14 pages.
This chapter introduces Habermas’ Universal Pragmatics and related Theory of Communicative Action as the most suitable philosophical framework through which to view the interview responses presented in the next set of chapters. This chapter is not intended as a detailed exposition of the philosophy...
Source:
Emerging Trends in Smart Banking: Risk Management Under Basel II and III
Sample PDF
The Psychology of Consumerism in Business and Marketing: The Macro and Micro Behaviors of Hofstede's Cultural Consumers
Ben Tran. © 2014. 23 pages.
In the past decade or so, various models have emerged concerning the study of culture and marketing in regards to consumerism, of which Geert Hofstede's dimensional model of national culture has been applied to various areas of global branding and advertising, and the underlying theories of...
Source:
Handbook of Research on Consumerism in Business and Marketing: Concepts and...
Sample PDF
The Effects of Six Sigma Quality (SSQ) on Innovation and Organisational Ambidexterity in a High Operating Cost Environment
Milé Terziovski. © 2014. 16 pages.
This chapter explores the effect of Six Sigma Quality (SSQ) on innovation and organizational ambidexterity in a high operating cost environment. Multiple-cross case analysis revealed that SSQ seems to align very well with process innovation, where the organisation has a well-defined process output to...
Source:
Global Perspectives on Achieving Success in High and Low Cost Operating...
Sample PDF
Database Techniques for Multi Cores and Big Memory
Xiongpai Qin, Biao Qin, Cuiping Li, Hong Chen, Xiaoyong Du, Shan Wang. © 2014. 10 pages.
Source:
Encyclopedia of Business Analytics and Optimization
Sample PDF
Customer Store Loyalty: Process, Explanation Chain, and Moderating Factors
Arturo Z. Vásquez-Párraga, Miguel Ángel Sahagún, Pablo José Escobedo. © 2014. 16 pages.
This chapter examines the process of how store customers become loyal to their stores. The authors pursue a theoretical and empirical research approach designed to identify and test a parsimonious model. The result is an explanation chain that incorporates relational variables, trust and commitment...
Source:
Handbook of Research on Retailer-Consumer Relationship Development
Sample PDF
Retail and Social Media Marketing: Innovation in the Relationship between Retailers and Consumers
Francesca Negri. © 2014. 23 pages.
The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point...
Source:
Handbook of Research on Retailer-Consumer Relationship Development
Sample PDF
Microfinance Banks and their Impact on Small and Medium Scale Industries for Economic Growth
Mustapha Shitu Suleiman. © 2014. 17 pages.
The contribution of Small and Medium Scale Enterprises (SMEs) has been recognized as the main sustenance of an economy because of their capacity in enhancing economic growth and development. SMEs have been lacking access to relatively cheap and effective source of finance, which has been identified as...
Source:
Green Technology Applications for Enterprise and Academic Innovation
Sample PDF
Augmenting Transcultural Diffusion through Knowledge Management: The Critical Role of Internal Marketing
Craig Hume, Margee Hume. © 2014. 24 pages.
This chapter discusses the enabling role of internal marketing in adoption of knowledge management in the non-profit sector. The chapter considers the novel concept of transcultural marketing that strengthens transcultural diffusion and discusses the cultural complexities of the non-profit sector and...
Source:
Handbook of Research on Effective Marketing in Contemporary Globalism
Sample PDF
Lessons Learned from Chilean Model of Innovation and Development
Juan Rock T., Gordana Pesakovic. © 2014. 14 pages.
In this chapter, the focus is on the Chilean economy and its development based on the innovation strategies and policies applied in the country in the last 40 years. The country's performance is compared with others countries in the region and the developed economies. The main lesson learned from...
Source:
Handbook of Research on Economic Growth and Technological Change in Latin...
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